Best Link Building Marketplaces in 2024

It is not a secret that backlinks became the virtual currency in SEO (Search Engine Optimization) for long time now. In order to rank high on google, you need lots of them, quality ones. And while you may outsource this gruelling task to agencies, most of people don’t have deep pockets to do that. This is where Backlink Marketplaces come into play. If you have SEO prerequisites and know what is a good backlink and a bad one, then these are your holy grail. You can choose among thousands of domains and pick suitable ones for placing your link. We have prepared a list of best backlink marketplaces in 2024. Here they are, with their pros and cons: 

MarketplaceProsConsReview
SerpZillaRental Backlinks

Many types of link building
+very cheap

Crypto Deposits
User Panel Takes a bit time to learn
adsy1 (1)More than 100000 Domains

Minimum Price 15$

Accepts Crypto
No Link Insertions
icopifyLink Insertions Available

Cheap content writing

Many Filters
Doesnt accept USDT
PrPostingNo Minimum Price

Many Platforms

Many Payment ways
No chat option
GuestpostlinksFast Delivery

Link Insertions

Many GEO's
Poor user panel

1.Adsy

Adsy is a well established backlink marketplace. It has by far the most number of publishers ready to place your links on their websites. So far, guest posts are the only type of link building available. You may choose to place your own content, which is cheaper, or can choose option that publisher writes content himself, if you are in a hurry and not short of funds. There is also a built it chat function where you can communicate with publishers or client (if you are publisher yourself). Link price starts from 15$ here. There are many sorting options like Moz DA, ahrefs DR, monthly traffic, language etc.

2.Icopify

Icopify is another well known backlink buy/sell platform. Prices start from 5 $ for standard guest post. Link insertions (niche edits) are also available. While it support crypto deposits, USDT TRC20 is absent from deposit options. As on Adsy, there are many filtering options which allow you sort domains by Ahrefs Traffic or DR, Moz metrics like DA and others. It is best to prepare the article by yourself to save the $, but still the content writing is also cheap here.

3. PrPosting

PrPosting is a backlink marketplace designed specifically for building backlinks through guest posting and press releases.  One key feature is its extensive database of websites categorized by industry, region, and domain authority, making it easy to target specific niches or geographical markets. 

The pricing structure varies depending on the authority and popularity of the target websites. Lower-tier sites might start at $10-$50 per post, while high-authority platforms could cost upwards of $200-$500 per guest post. The platform also offers filtering options for users to find the best sites based on traffic, niche, and SEO metrics, making it one of the best places to buy backlinks and for PR strategies.

GuestPostLink is another link building marketplace. The platform provides filters for choosing sites based on domain authority, traffic, and industry relevance, ensuring that the backlinks generated are effective for boosting SEO performance. Pricing on GuestPostLinks.net is generally competitive, with packages ranging from affordable options on smaller sites starting around $30-$50 per post, to premium placements on high-authority websites that can go upwards of $200 or more.

5. SERPZilla

SERPZilla is a unique backlink marketplace. It is the only one among others which offers rental backlink opportunities. Besides, guest posts and niche edits, you can also buy PBN (Private Blog Network) links here and homepage placed backlink which are extremely powerful. There is a no minimum price set here. SERPzilla is perfect option for both buyers and publishers, cause of rental opportunites.

How to choose a good Backlink Marketplace?

There are multiple ways of checking whether a backlink marketplace suits you or not. The first factor is of course pricing. Suppose you found a good donor website where you would like to place your link. Firstly you would need to check if this website is available on any link building marketplaces. The next thing would be to compare prices. It is logical to go with cheaper one, but you also need to check stats and reputation of publisher. For example, on sites like Adsy, you can browse statistics like completion rate, lifetime of backlinks, turnaround time for each publisher. Other than that, you might check the reviews of platforms on other sites like TrustPilot.

Conclusion

So, we analysed some of the best backlink marketplaces in 2024. You can choose the one you like, or even sign up on several ones. Some sites where you may want to get backlinks might be absent on ones and present on other ones, so it is better to check all.